The achievement of social media marketing is based on the right mix of successful strategies. The wrong blend will simply reduce the traffic from targeted customers rather than attract these people. If you devise the social media strategies just like social media optimization on the basis of current trends, you can increase profits and use social networking sites effectively for marketing. Listed below are the recent movements highlighted in an content published by Forbes based on the 2013 Social Media Marketing Industry Report.
Low Usage of Social bookmark submitting Sites
According to the exploration reports, the use of social bookmark submitting sites has decreased to 10 percent out of 26 percent in 2011. This considerable drop of usage evidently indicates the fall of storing sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular among online marketers, majority of sites (e. g. DIGG, Friendfeed) are almost declining. Therefore , it is not a good practice to trust a bookmarking blog blindly for advertising purposes in the current circumstance. Instead, check for web sites that are most popular and perform the bookmarking very cautiously.
Decline of Daily Deal Sites
Daily deal features or simply daily offerings of deals are regarded as a powerful way to attract numerous targeted customers each time. The research report says that around 80 percent of marketers are generally not interested in using the virtually all popular daily offer sites including Groupon or Living Sociable for their campaigns soon.
Now people focus more on the considerable amount of returns that they obtain from their purchases after some time. Hence, it is advisable to work with social networking sites for long term marketing goals rather than daily goals.
Top rated Sites for Social Media Campaigns
Marketers who have use social media intended for marketing will naturally carry out social media promotions (using social networking sites intended for promotion) for their goods and services to attract targeted consumers. The campaigns will probably be successful only if the kind of site is popular among the customers.
The research record indicates that internet marketers who spend a lot more than 40 hours every week for social media marketing execute their campaigns considerably more intensely through Google+, You Tube, Pinterest and Instagram compared to those who spend six hours or fewer a week on social media. Also, around 92 percent of online marketers who have five or maybe more years of experience prefer LinkedIn than per cent of marketers having less than five a lot of experience. Forum advertising has also decreased to 16 percent this coming year from 24 percent in 2011.
Around 67 percent of online marketers are planning to increase promotions through Twitter even though it is a slight cut down from 69 percent last year. Young online marketers, more than older ones prefer photo directories including Instagram for launching campaigns. 62% chose blogging since many suitable platform to understand, which is the highest one followed by Google + (61%) and Fb (59%).
Trends of B2C and BUSINESS-ON-BUSINESS Marketers
Business to Consumer (B2C) Marketing experts use Facebook at a higher rate of 67% than other platforms. In the case of Business to Organization (B2B) marketers, both equally Facebook and LinkedIn have equal majority of 29% each. Given below is the pie data showing usage stats for each platform with regard to B2C and B2B marketers.
B2B marketing experts use a more diverse assortment of platforms compared to B2C marketers. Both of them do not completely utilize blogging and have minimal You Tube usage.
A high level00 B2B or B2C marketer, try to inspire blogs as they are considered to be the most popular social media system. YouTube being the second largest search engine, you may enjoy the benefits it includes by posting cheap videos. Orabrush (B2C Company) and Blentec (B2B Company) are becoming strong brands by utilizing low cost YouTube video clips.
As B2B internet marketers increasingly use LinkedIn, they have an opportunity to make use of SlideShare (owned simply by LinkedIn). This social websites entity can be used meant for generating leads to get B2B organizations.
Fewer Check-ins Online
As per the research reports, we have a decrease in the usage of geo-location services including Foursquare from 17% this year to 11% this year. These services enable check-in to your places automatically online. The decline in these sorts of services indicates that folks are now concerned extra about privacy and safety. Marketers can easily tackle this situation by simply introducing contests and rewards. This will motivate people to check-in more.
If you are still after the old strategy for social media marketing, then it is the time to develop new approaches based on all these current trends. It is better to entrust this wearisome task to a dependable social media marketing company that gives reliable social media marketing products and services rather than try employing the strategies by yourself.